Last Updated: January 2026

This Cookie Policy explains how BaffleSol Technologies Private Limited and its affiliated entities, including operations in India and the United Arab Emirates (“BaffleSol”, “we”, “us”, or “our”), use cookies and similar technologies when you visit www.bafflesol.com.

This Cookie Policy should be read together with our Privacy Policy and is aligned with:

• India’s Digital Personal Data Protection Act, 2023
• EU General Data Protection Regulation (GDPR)
• UAE Personal Data Protection Law (PDPL)

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, mobile, tablet) when you visit a website. Cookies help websites function efficiently, recognise your device, remember preferences, analyse usage patterns, and support analytics and marketing activities.

Cookies do not typically identify you directly but may be linked to personal data where required by law.

2. Types of Cookies Used

A. Session Cookies

Session cookies remain active only for the duration of your browsing session and are automatically deleted when you close your browser.

These cookies:

• Enable smooth navigation across pages
• Help link actions taken during a single browser session
• Allow access to secure areas of the website
• Prevent the need to re-enter information repeatedly

📌 Session cookies are essential for basic website functionality and user experience.

B. Persistent Cookies

Persistent cookies remain stored on your device after your browsing session ends and are retained for a defined period unless deleted earlier.

These cookies help us:

• Remember user preferences (such as language or region)
• Understand returning visitor behaviour
• Analyse long-term usage patterns
• Improve website performance and relevance
• Support analytics, behavioural insights, and (with consent) targeted content

We use trusted third-party analytics and marketing service providers to analyse information collected through persistent cookies to enhance user experience and business insights.

📌 Persistent cookies are subject to consent, except where they are strictly necessary.

C. Third-Party Cookies

Third-party cookies are placed by external service providers whose tools or services are integrated into our website.

These cookies may be used to:

• Analyse website traffic and visitor behaviour
• Measure effectiveness of marketing and advertising campaigns
• Support account-based marketing and visitor intent analysis
• Deliver relevant advertisements across partner platforms

Based on your interaction with our website, you may see BaffleSol advertisements on third-party websites or platforms.

📌 Third-party cookies are disabled by default and are used only after you provide explicit consent.

3. Third-Party Tools & Cookies We Use

We currently use the following third-party tools that may place cookies or use similar technologies:

Industry-wide opt-out tools:

• Network Advertising Initiative (NAI): http://optout.networkadvertising.org
• Digital Advertising Alliance (DAA): http://optout.aboutads.info

4. Cookie Categories & Legal Basis

Essential Cookies

• Required for website operation and security
• Cannot be disabled
• Do not require consent

Legal basis: Legitimate interest / contractual necessity

Analytics & Performance Cookies

• Measure website usage and performance
• Improve content and user experience
• Include tools such as Google Analytics and Microsoft Fabric

Legal basis: Consent

Marketing & Advertising Cookies

• Support targeted advertising and campaign measurement
• Enable remarketing and visitor intelligence (e.g., Warmly)

Legal basis: Explicit consent

5. Cookie Retention

Cookies used on our website have varying lifespans:

• Session cookies: Deleted when you close your browser
• Persistent cookies (analytics & marketing): Retained for a maximum of 15 months, unless deleted earlier

You may delete cookies at any time through your browser settings.

6. Cookie Consent & Control

When you visit our website, you will be presented with a cookie banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Manage cookie preferences by category

You can withdraw or change your consent at any time through the cookie settings on our website or via your browser controls.

📌 Disabling cookies may affect certain website features or functionality.

7. Cross-Border Processing

Some cookies and third-party tools may involve processing of data outside India or the UAE due to global cloud infrastructure.

We ensure that such processing:

• Complies with DPDP, GDPR, and UAE PDPL
• Is subject to appropriate contractual and technical safeguards
• Follows internationally recognised data protection standards

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

9. Contact Us

If you have questions about this Cookie Policy or wish to exercise your data rights, contact:

📧 compliance@bafflesol.com

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