What is Bounce Rate? Why Does It Matter and How to Reduce It?

Bounce Rate is the percentage of people who land on a website and they do nothing on the website they entered and leave from the page. For example, you are looking for shoes and you enter a site that deals with clothes only you are sure to bounce back from that site.

What is Bounce Rate? Why Does It Matter and How to Reduce It?

What is Bounce Rate? Why Does It Matter and How to Reduce It?

Bounce Rate is the percentage of people who land on a website and they do nothing on the website they entered and leave from the page. For example, you are looking for shoes and you enter a site that deals with clothes only you are sure to bounce back from that site.

 Some factors that increase the bounce rate of a website:

  1. High page loading speed.
  2. Blank page on website or any technical error.
  3. Misleading title and description.
  4. Low quality or irrelevant content.
  5. Bad backlinks from another website.
  6. Google Analytics not set up properly.

 

How to Reduce Bounce Rate?

 

  1. Effective Internal Linking.
  2. Compelling Title and Description.
  3. Decrease page load time.
  4. Add visual infographics on your website.
  5. Improve your content readability.
  6. Avoid irrelevant popups.
  7. Create a Call – to – action button on your website.
  8. Keep your blog fresh with the right content.
  9. Write attractive meta description for search users.
  10. Make your website mobile – friendly.

So, all these ways reduce the bounce rate of your website and increase the conversion rate.

For more details, Visit –

https://www.bafflesol.com/services/digital-marketing-services

#Digitalmarketingservices #godigital #OnlineMarketing #whystaybaffled #SEO #leadgeneration #socialmediamarketing #PPC #emailmarketing #contentmarketing @Bafflesol Technologies

Author: 29th Mar 2019

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