A Complete Guide to Facebook Ad

What is Facebook Ad? A Facebook ad is an advertisement created by a business on Facebook that’s served to a Facebook audience based on user activity, demographic and profile information. What you need to understand before creating Facebook ad? Business Goal – The reason why you are running the ad. An understanding to whom you want to show your ad or you want to reach. A daily or lifetime budget for your ad. Photos and videos to feature in your ad.

A Complete Guide to Facebook Ad

The Basic Part that Make up an Ad:

  • Ad Creative:  Ad creative is the combination of ad image and text that share your message with the audience.
  • Targeting: The audience to whom you want to target you ad.
  • Placement: Place where the ad appears.
  • Bid:  Bid is the amount that you are willing to pay for your ad.
  • Schedule: Total time period of Length of time your ad will run.

Facebook Targeting Option:

Targeting is one of the most important benefits of Facebook advertising because it gives you the ability to show your ad to targeted people based on interest, demographics, locations, website and Facebook groups and so much more. To ensure the most success with Facebook ads, you need to make sure that you are targeting the right people.

We can target the audience on the basis of following criteria:

  • Location: Location is to reach people based on country, state and zip code.
  • Age and Gender: Narrow your audience based on age and gender.
  • Language: Target your ads to specific languages.
  • Behaviors: Reach people based on their purchase behaviors.
  • Custom Audience:  Create your ideal audience using pixels, email addresses, phone numbers.

Basic Terms to know when evaluating Ad Results:

Clicks: Number of clicks your ad gets

Click-Through Rate or CTR: The number of clicks received divided by the number of impressions

Impressions: Number of times your ad entered someone's screen for the first time

Reach: Reach is total Number of people to whom your ad was shown.

Frequency:  Frequency is the Average number of times your ad was shown to a person

CPM (Cost per 1,000 Impressions): Average price paid to have 1,000 impressions on your ad

CPC (Cost per Link Click): Average cost paid each time someone clicks your ad (this number is calculated by dividing the amount of money you spent on an ad divided by the number of clicks it received)

Conversions: Actions that customers complete (making a purchase or fill the sign up and register form.)

For more, Visit - https://www.bafflesol.com/services/digital-marketing-services

Author: Pooja Suhag 02nd Aug 2019
Sign Up for Newsletter

We use cookies to ensure you get better browsing experience on our website. To find out more, read our updated Privacy Policy, Terms and Conditions and Cookie Policy.