The Basic Part that Make up an Ad:
Facebook Targeting Option:
Targeting is one of the most important benefits of Facebook advertising because it gives you the ability to show your ad to targeted people based on interest, demographics, locations, website and Facebook groups and so much more. To ensure the most success with Facebook ads, you need to make sure that you are targeting the right people.
We can target the audience on the basis of following criteria:
Basic Terms to know when evaluating Ad Results:
Clicks: Number of clicks your ad gets
Click-Through Rate or CTR: The number of clicks received divided by the number of impressions
Impressions: Number of times your ad entered someone's screen for the first time
Reach: Reach is total Number of people to whom your ad was shown.
Frequency: Frequency is the Average number of times your ad was shown to a person
CPM (Cost per 1,000 Impressions): Average price paid to have 1,000 impressions on your ad
CPC (Cost per Link Click): Average cost paid each time someone clicks your ad (this number is calculated by dividing the amount of money you spent on an ad divided by the number of clicks it received)
Conversions: Actions that customers complete (making a purchase or fill the sign up and register form.)
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